01 / THE NEXT DECISION
Start with the audience and the change
Write a one-sentence premise: who or what is the subject, what changes, and why should someone care? Define where the film will be seen and the action or feeling it should leave behind. A short can express one clear turn without explaining an entire world.
Separate the brief from the tool. “Make a cinematic AI video” is not yet a story. “Show a repairer moving from frustration to discovery through the restoration of a lamp” gives you something to stage, test and edit.
02 / THE NEXT DECISION
Design a visual rulebook
Choose a restrained palette, lighting direction, subject description, locations and camera vocabulary. Keep a reference sheet for clothing, props and spatial relationships. Use only materials you have permission to use, and record where each reference came from.
For generated shots, consistency is a review task. Compare faces, hands, object geometry, motion and background details across frames. A repeated seed or reference may help a workflow, but it is not a guarantee of continuity. Keep only the takes that support the scene.
03 / THE NEXT DECISION
Give each shot a job
An establishing view locates the action. A detail can reveal what matters. A reaction can change the meaning of the previous image. Write the purpose before choosing the lens-like perspective or camera movement. Static framing is a valid choice; movement needs a reason.
Keep screen direction and eyelines understandable where the story needs continuity. If a subject reaches from left to right in one shot, check how the next shot completes that action. Plan inserts or neutral frames to bridge changes, rather than relying on a transition effect to hide confusion.
04 / THE NEXT DECISION
Edit for attention, not decoration
Build a rough cut before polishing individual shots. Watch the sequence at its intended size, with and without sound. Ask where attention drifts, whether the action reads and whether a cut arrives before the audience has understood the image.
Use contrast deliberately: wide to close, motion to stillness, noise to quiet. Match colour and exposure where shots should belong together. Avoid using a dramatic grade to conceal broken content. Keep an ungraded reference and compare exports in the intended viewing environment.
05 / THE NEXT DECISION
Let sound carry part of the story
Plan dialogue, atmosphere, effects and music as separate elements. An off-screen sound can suggest a space or prepare a cut. Room tone can connect shots that were created or recorded separately. Silence can make a small action feel significant.
Check speech intelligibility and listen on more than one device. Caption meaningful dialogue and relevant sounds, review spelling and timing, and avoid covering essential visual information. Use music and voice assets with appropriate rights; a synthetic voice or likeness does not remove the need for consent.
06 / THE NEXT DECISION
Deliver a version you can stand behind
Review for visual artefacts, continuity, unintended likenesses, rights, misleading context and accessibility. Decide how to disclose synthetic or materially altered content where relevant to the audience and publication context. Keep the project notes, permissions and asset sources with the edit.
Export for the destination and test the actual file. Check framing, crop, captions, compression, sound and the opening seconds. A vertical version may need a new composition and timing, not simply a centre crop. Keep a master and label versions so feedback refers to the same cut.